Gamble Aware aims to promote responsibility in gambling. This website is intended to act as a core element in an effective education programme which seeks to minimise problem gambling and gambling-related harm, and to sign-post treatment and support for those in need.

Gamble Aware is administered and funded by the Responsible Gambling Trust, an independent national charity that raises a minimum of £5million each year from the gambling industry operating in Britain within a voluntary (donation-based) system to fund research, education and treatment activities.